⚠️ Troubleshooting

💡 The most important thing here is to track your KPI’s

Occupancy Issues

Identify which part of the process is causing the issue

New Leads and inquiries

1. Are you posting on Zillow and all the important listing sites?
2. Run a rent and listing comp to check if your prices are too high or you’re missing certain amenities (last resort)

Conversions into showings

1. Likely an issue with property manager. Secret shop to make sure they are picking up the phone/showing up to actual office hours
2. Use google business manager to check if the manager is actually picking up the phone
3. Phone needs to be picked up instantly, bring on call staff if needed from the Phillipines

Showings into applications

1. How is the property looking? Send boots to do a comp walkthrough. Likely something on the property is deterring new tenants
2. Improve office manager/leasing ability through more training

Applications into new tenants

1. Double check your leasing policies and fees, this may be the deterrent
2. Consider reducing app fees

KPI’s to check

Leasing

Google Traffic

Make sure to have access to the google business account

This is a way to check how many people are finding you through google

Number of calls and pick up rate

You should also be using the call report to figure out if your office manager is picking up the phone + number of people checking in

Follow up if the most important thing for getting apartment leads